Hello!
I'm Sofia Tejera Moran, brand & content strategist.
I'm Sofia Tejera Moran, brand & content strategist.
I'm Sofia Tejera Moran, brand & content strategist.
I help brands connect with their clients with emotion and intention. Not just perform, but resonate. From content strategy to social media, user generated content, and brand consulting.
I help brands connect with their clients with emotion and intention. Not just perform, but resonate. From content strategy to social media, user generated content, and brand consulting.
I help brands connect with their clients with emotion and intention. Not just perform, but resonate. From content strategy to social media, user generated content, and brand consulting.
Based in Switzerland
Based in Switzerland
Based in Switzerland
My Services
The services I offer are designed to make your brand feel right and connect deeply.
Social Media Management
A consistent, engaging presence that builds trust and turns followers into real clients. I handle your strategy, content calendar, and community so your brand shows up with ease. What you’ll see: More engagement, loyal followers, and messages from potential clients.
Social Media Management
A consistent, engaging presence that builds trust and turns followers into real clients. I handle your strategy, content calendar, and community so your brand shows up with ease. What you’ll see: More engagement, loyal followers, and messages from potential clients.
Social Media Management
A consistent, engaging presence that builds trust and turns followers into real clients. I handle your strategy, content calendar, and community so your brand shows up with ease. What you’ll see: More engagement, loyal followers, and messages from potential clients.
Content Creation
Scroll-stopping visuals that make people pause, feel something, and remember your brand. Whether it’s UGC or branded content, every piece is designed to connect. What you’ll see: More saves, shares, and people talking about your brand.
Content Creation
Scroll-stopping visuals that make people pause, feel something, and remember your brand. Whether it’s UGC or branded content, every piece is designed to connect. What you’ll see: More saves, shares, and people talking about your brand.
Content Creation
Scroll-stopping visuals that make people pause, feel something, and remember your brand. Whether it’s UGC or branded content, every piece is designed to connect. What you’ll see: More saves, shares, and people talking about your brand.
Paid Social (Meta Ads)
Campaigns that actually perform: no guesswork, just data and creativity that drive results. I plan, build, and optimize Meta ads so you reach the right people without wasting budget. What you’ll see: Real clicks, more visibility, and more leads.
Paid Social (Meta Ads)
Campaigns that actually perform: no guesswork, just data and creativity that drive results. I plan, build, and optimize Meta ads so you reach the right people without wasting budget. What you’ll see: Real clicks, more visibility, and more leads.
Paid Social (Meta Ads)
Campaigns that actually perform: no guesswork, just data and creativity that drive results. I plan, build, and optimize Meta ads so you reach the right people without wasting budget. What you’ll see: Real clicks, more visibility, and more leads.
Brand Consulting
Clarity and confidence in your brand direction, so every post and campaign feels aligned. We refine your strategy, tone, and visuals to make your brand feel cohesive and unmistakably you. What you’ll see: A clear message, consistent identity, and stronger client connection.
Brand Consulting
Clarity and confidence in your brand direction, so every post and campaign feels aligned. We refine your strategy, tone, and visuals to make your brand feel cohesive and unmistakably you. What you’ll see: A clear message, consistent identity, and stronger client connection.
Brand Consulting
Clarity and confidence in your brand direction, so every post and campaign feels aligned. We refine your strategy, tone, and visuals to make your brand feel cohesive and unmistakably you. What you’ll see: A clear message, consistent identity, and stronger client connection.
About
More about me
I’m Sofia — a freelance brand & social strategist, UGC creator, and consultant. I help brands connect with their audience through effective marketing and communication strategy and emotionally relevant creative.
Before launching my own business, I worked with global brands like Burger King, managing multi-channel campaigns and digital launches. Now I use that experience to help smaller brands build their online presence with confidence and purpose. I believe the best brands don’t just tell stories — they vibetell.
Outside of work, you’ll find me crocheting, exploring fashion, or dancing, creativity runs through everything I do.
My experiences
I’ve worked across multiple industries and team setups — from global brands to personal passion projects. What ties it all together: I care. A lot.
MAR 2024 – PRESENT
Freelance Brand & Social Consultant
SOF Social Marketing Helping startups, studios, and personal brands define their voice, develop social strategies, and grow with aligned content and creative direction.
MAR 2024 – PRESENT
Freelance Brand & Social Consultant
SOF Social Marketing Helping startups, studios, and personal brands define their voice, develop social strategies, and grow with aligned content and creative direction.
MAR 2024 – PRESENT
Freelance Brand & Social Consultant
SOF Social Marketing Helping startups, studios, and personal brands define their voice, develop social strategies, and grow with aligned content and creative direction.
FEB 2022 – MAY 2023
Brand Manager
Burger King Switzerland While managing a CHF 10M+ advertising fund, I executed national campaigns, managed creative agencies, developed media strategies, and oversaw launches , from gourmet burger drops to veggie pop-up stores.
JAN 2022 – MAR 2024
Brand Manager
Burger King Switzerland While managing a CHF 10M+ advertising fund, I executed national campaigns, managed creative agencies, developed media strategies, and oversaw launches , from gourmet burger drops to veggie pop-up stores.
FEB 2022 – MAY 2023
Brand Manager
Burger King Switzerland While managing a CHF 10M+ advertising fund, I executed national campaigns, managed creative agencies, developed media strategies, and oversaw launches , from gourmet burger drops to veggie pop-up stores.
JUL 2021 – DEC 2021
Head of Content & Brand
ShineOn – Ecommerce Platform Led content strategy across YouTube, Facebook, and Instagram to grow visibility and support sellers. Scaled YouTube from 500 to 2K+ subscribers and built workflows for product launches, content syndication, and reporting.
JUL 2021 – DEC 2021
Head of Content & Brand
ShineOn – Ecommerce Platform Led content strategy across YouTube, Facebook, and Instagram to grow visibility and support sellers. Scaled YouTube from 500 to 2K+ subscribers and built workflows for product launches, content syndication, and reporting.
JUL 2021 – DEC 2021
Head of Content & Brand
ShineOn – Ecommerce Platform Led content strategy across YouTube, Facebook, and Instagram to grow visibility and support sellers. Scaled YouTube from 500 to 2K+ subscribers and built workflows for product launches, content syndication, and reporting.
“Sofia’s can-do attitude and bubbly personality brought energy and collaboration to the team, strengthening team spirit and driving proactive solutions.”
Eileen Francesconi
Marketing Manager Burger King
"Sofia thinks outside the box, works efficiently and clearly, and ensures every project is executed at the highest level. On top of that, she produces stunning, visually engaging videos and images. I’m genuinely thrilled with her work and can recommend her without hesitation."
Anna Jörgens
Owner of renova.
“Sofia’s can-do attitude and bubbly personality brought energy and collaboration to the team, strengthening team spirit and driving proactive solutions.”
Eileen Francesconi
Marketing Manager Burger King
"Sofia thinks outside the box, works efficiently and clearly, and ensures every project is executed at the highest level. On top of that, she produces stunning, visually engaging videos and images. I’m genuinely thrilled with her work and can recommend her without hesitation."
Anna Jörgens
Owner of renova.
“Sofia’s can-do attitude and bubbly personality brought energy and collaboration to the team, strengthening team spirit and driving proactive solutions.”
Eileen Francesconi
Marketing Manager Burger King
"Sofia thinks outside the box, works efficiently and clearly, and ensures every project is executed at the highest level. On top of that, she produces stunning, visually engaging videos and images. I’m genuinely thrilled with her work and can recommend her without hesitation."
Anna Jörgens
Owner of renova.
My Portfolio
Immerse yourself in some of
my projects.
Immerse yourself in
some of my projects.
renova. Reformer Pilates Studio
Social strategy, paid social ads, content creation, and brand consulting for a boutique Reformer Pilates studio.
Burger King Switzerland
Cross-channel campaign execution, brand management, and creative localization for Burger King Switzerland.
Jade & Java
Brand creation and visual direction for a concept café and crystal store.
Venlaca
Venlaca
Brand direction and visual refresh for Venlaca, a cheese brand seeking a more modern and premium identity.
renova. Reformer Pilates Studio
Social strategy, content creation, and brand consulting for a boutique reformer pilates studio.
Burger King Switzerland
Social strategy, content creation, and brand consulting for a boutique reformer pilates studio.
Jade & Java - Passion Project
Social strategy, content creation, and brand consulting for a boutique reformer pilates studio.
Venlaca
Brand direction and visual refresh for Venlaca, a cheese brand seeking a more modern and premium identity.
Process
My workflow is personal, collaborative, and clear.
Every step is designed to make your life easier and your brand stronger, with full transparency and collaboration along the way.
01.
Free Intro Call
We’ll start with a 15-minute call to get to know each other. A quick, no-pressure call to meet, vibe-check, and see if we’re the right fit.
02.
Discovery Session
If we click, we’ll dive deeper. In this 1-hour session, we unpack your brand, goals, audience, and where you’re stuck or want support.
03.
Strategy & Creative Planning
Behind the scenes, I build your custom plan. Whether it’s social media, content, or brand strategy. This is where the magic happens.
04.
Delivery & Implementation
You’ll get everything we agreed on: strategy docs, content calendars, ad sets, or creative direction, depending on your package.
05.
Review & Support
We review the work together to make sure everything feels aligned. I offer edits if needed, and for ongoing services, this is where our monthly flow begins.
01.
Free Intro Call
We’ll start with a 15-minute call to get to know each other. A quick, no-pressure call to meet, vibe-check, and see if we’re the right fit.
02.
Discovery Session
If we click, we’ll dive deeper. In this 1-hour session, we unpack your brand, goals, audience, and where you’re stuck or want support.
03.
Strategy & Creative Planning
Behind the scenes, I build your custom plan. Whether it’s social media, content, or brand strategy. This is where the magic happens.
04.
Delivery & Implementation
You’ll get everything we agreed on: strategy docs, content calendars, ad sets, or creative direction, depending on your package.
05.
Review & Support
We review the work together to make sure everything feels aligned. I offer edits if needed, and for ongoing services, this is where our monthly flow begins.
01.
Free Intro Call
We’ll start with a 15-minute call to get to know each other. A quick, no-pressure call to meet, vibe-check, and see if we’re the right fit.
02.
Discovery Session
If we click, we’ll dive deeper. In this 1-hour session, we unpack your brand, goals, audience, and where you’re stuck or want support.
03.
Strategy & Creative Planning
Behind the scenes, I build your custom plan. Whether it’s social media, content, or brand strategy. This is where the magic happens.
04.
Delivery & Implementation
You’ll get everything we agreed on: strategy docs, content calendars, ad sets, or creative direction, depending on your package.
05.
Review & Support
We review the work together to make sure everything feels aligned. I offer edits if needed, and for ongoing services, this is where our monthly flow begins.
Tools that power my every day:
Meta Ads Manager
Photoshop
Framer
Canva
Instagram
TikTok
Capcut
Chat GPT
Notion
Have questions?
I've gathered common questions and their answers to make your experience smoother. If you can't find what you're looking for, feel free to reach out to me.
It depends on the service and scope. I don’t charge hourly. I work on project rates or monthly retainers. Once I know what you need, I’ll send over a clear proposal and pricing breakdown. No surprises. I also work with your budget and what works best for you. My goal is to build a strong partnership with all of my clients.
Yes! My portfolio includes real client projects and my own brand experiments. Each one has a dedicated page so you can see the strategy, visuals, and results. Head to the [Case Studies] section to explore.
I offer brand strategy, social media management, content creation, and paid social ads — from concept to execution. Whether you’re launching a new brand or refining your online presence, I can support with tailored strategy, design, and storytelling that align with your goals.
Every project is unique, so timelines vary depending on scope. Short-term projects like brand direction or ad campaigns usually take 1–3 weeks, while ongoing services such as social media management or consulting are handled on a monthly basis for consistent growth. The process typically starts with a discovery call to understand your needs, followed by a clear plan, content strategy, and regular check-ins to keep everything aligned.
A mix of strategy and good vibes. I’m organized, collaborative, and clear, but I also keep things light so the process feels fun. Think spreadsheets + moodboards + voice notes with ideas. I care a lot, I’ll keep you on track, and I’ll celebrate the wins with you along the way.
Contact