Burger King Switzerland
Executing bold, multi-channel campaigns that brought Burger King’s global energy to life across Switzerland.
Position:
Brand Manager, Marketing Execution
Date:
Jan 2022 - Mar 2024
Client and Industry:
Burger King Switzerland - QSR
Focus:
Brand management, campaign execution, and market strategy across 80+ Burger King restaurants in Switzerland.
Burger King Switzerland
Executing bold, multi-channel campaigns that brought Burger King’s global energy to life across Switzerland.
Goal
Brand Manager, Marketing Execution
Date:
Jan 2022 - Mar 2024
Client:
Burger King Switzerland - QSR
Services:
Brand management, campaign execution, and market strategy across 80+ Burger King restaurants in Switzerland.
Burger King Switzerland
Cross-channel campaign execution, brand management, and creative localization for Burger King Switzerland.
Goal
Brand Manager, Marketing Execution
Date:
Jan 2022 - Mar 2024
Client:
Burger King Switzerland - QSR
Services:
Brand Management
Challenge
Burger King’s global brand is built on bold storytelling and humor, but in Switzerland the market demands clarity, quality, and trust.
The challenge was to translate global brand priorities into consistent, high-performing national campaigns, making sure every message and visual felt aligned, on-brand, and culturally relevant.
Challenge
Burger King’s global brand is built on bold storytelling and humor, but in Switzerland the market demands clarity, quality, and trust.
The challenge was to translate global brand priorities into consistent, high-performing national campaigns, making sure every message and visual felt aligned, on-brand, and culturally relevant.
Approach
As part of the Swiss marketing team, I worked closely with different stakeholder to bring our yearly marketing calendar to life, leading campaign execution across digital, OOH, and in-store channels.
My role focused on turning strategy into action: coordinating agencies, adapting creative assets, and ensuring brand consistency across every consumer touchpoint.
Core Responsibilities
Managed a 10M+ CHF advertising budget.
Supported the development of the annual marketing calendar in line with brand priorities.
Managed the execution of national campaigns, from creative briefing to rollout.
Collaborated with creative, media, and franchise partners to ensure smooth implementation.
Localized global assets for the Swiss market, maintaining tone and creative integrity.
Monitored performance and gathered insights to improve campaign effectiveness.
Approach
As part of the Swiss marketing team, I worked closely with different stakeholder to bring our yearly marketing calendar to life, leading campaign execution across digital, OOH, and in-store channels.
My role focused on turning strategy into action: coordinating agencies, adapting creative assets, and ensuring brand consistency across every consumer touchpoint.
Core Responsibilities
Managed a 10M+ CHF advertising budget.
Supported the development of the annual marketing calendar in line with brand priorities.
Managed the execution of national campaigns, from creative briefing to rollout.
Collaborated with creative, media, and franchise partners to ensure smooth implementation.
Localized global assets for the Swiss market, maintaining tone and creative integrity.
Monitored performance and gathered insights to improve campaign effectiveness.
Takeaway
This role taught me how to bridge creativity and execution, turning strategy into campaigns that perform.
Working within a global brand framework, I learned how to collaborate across teams, manage complex rollouts, and ensure that every activation stayed true to Burger King’s bold, playful energy while fitting the local market.
Takeaway
This role taught me how to bridge creativity and execution, turning strategy into campaigns that perform.
Working within a global brand framework, I learned how to collaborate across teams, manage complex rollouts, and ensure that every activation stayed true to Burger King’s bold, playful energy while fitting the local market.
Results & Achievements
Managed 15+ national campaigns, from product launches to brand-building initiatives.
Coordinated cross-functional teams and agencies to deliver on-time, cohesive activations.
Ensured brand consistency and creative quality across all channels and touchpoints.
Contributed to steady growth in brand favorability and category performance across 2022–2024.
Results & Achievements
Managed 15+ national campaigns, from product launches to brand-building initiatives.
Coordinated cross-functional teams and agencies to deliver on-time, cohesive activations.
Ensured brand consistency and creative quality across all channels and touchpoints.
Contributed to steady growth in brand favorability and category performance across 2022–2024.
Eileen Francesconi
Marketing Manager of Burger King
"I had the pleasure of working with Sofia during her time as Brand Manager for Burger King Switzerland at Restaurant Brands International, while I was her manager, and I can confidently say she is an exceptional professional. Sofia can-do attitude and bubbly personality brought energy and collaboration to the team, strengthening team spirit and driving proactive solutions. Above all, she is a fast learner who continuously delivers outstanding results."
Eileen Francesconi
Marketing Manager of Burger King
"I had the pleasure of working with Sofia during her time as Brand Manager for Burger King Switzerland at Restaurant Brands International, while I was her manager, and I can confidently say she is an exceptional professional. Sofia can-do attitude and bubbly personality brought energy and collaboration to the team, strengthening team spirit and driving proactive solutions. Above all, she is a fast learner who continuously delivers outstanding results."
Challenge
Burger King’s global brand is built on bold storytelling and humor, but in Switzerland the market demands clarity, quality, and trust.
The challenge was to translate global brand priorities into consistent, high-performing national campaigns, making sure every message and visual felt aligned, on-brand, and culturally relevant.
Challenge
Burger King’s global brand is built on bold storytelling and humor, but in Switzerland the market demands clarity, quality, and trust.
The challenge was to translate global brand priorities into consistent, high-performing national campaigns, making sure every message and visual felt aligned, on-brand, and culturally relevant.
Approach
As part of the Swiss marketing team, I worked closely with different stakeholder to bring our yearly marketing calendar to life, leading campaign execution across digital, OOH, and in-store channels.
My role focused on turning strategy into action: coordinating agencies, adapting creative assets, and ensuring brand consistency across every consumer touchpoint.
Core Responsibilities
Managed a 10M+ CHF advertising budget.
Supported the development of the annual marketing calendar in line with brand priorities.
Managed the execution of national campaigns, from creative briefing to rollout.
Collaborated with creative, media, and franchise partners to ensure smooth implementation.
Localized global assets for the Swiss market, maintaining tone and creative integrity.
Monitored performance and gathered insights to improve campaign effectiveness.
Approach
As part of the Swiss marketing team, I worked closely with different stakeholder to bring our yearly marketing calendar to life, leading campaign execution across digital, OOH, and in-store channels.
My role focused on turning strategy into action: coordinating agencies, adapting creative assets, and ensuring brand consistency across every consumer touchpoint.
Core Responsibilities
Managed a 10M+ CHF advertising budget.
Supported the development of the annual marketing calendar in line with brand priorities.
Managed the execution of national campaigns, from creative briefing to rollout.
Collaborated with creative, media, and franchise partners to ensure smooth implementation.
Localized global assets for the Swiss market, maintaining tone and creative integrity.
Monitored performance and gathered insights to improve campaign effectiveness.
Eileen Francesconi
Marketing Manager of Burger King
"I had the pleasure of working with Sofia during her time as Brand Manager for Burger King Switzerland at Restaurant Brands International, while I was her manager, and I can confidently say she is an exceptional professional. Sofia can-do attitude and bubbly personality brought energy and collaboration to the team, strengthening team spirit and driving proactive solutions. Above all, she is a fast learner who continuously delivers outstanding results."
Key Campaigns & Impact
Key Campaigns
& Impact
Key Campaigns & Impact
Results & Achievements
Managed 15+ national campaigns, from product launches to brand-building initiatives.
Coordinated cross-functional teams and agencies to deliver on-time, cohesive activations.
Ensured brand consistency and creative quality across all channels and touchpoints.
Contributed to steady growth in brand favorability and category performance across 2022–2024.
Results
& Achievements
Managed 15+ national campaigns, from product launches to brand-building initiatives.
Coordinated cross-functional teams and agencies to deliver on-time, cohesive activations.
Ensured brand consistency and creative quality across all channels and touchpoints.
Contributed to steady growth in brand favorability and category performance across 2022–2024.
Takeaways
This role taught me how to bridge creativity and execution, turning strategy into campaigns that perform.
Working within a global brand framework, I learned how to collaborate across teams, manage complex rollouts, and ensure that every activation stayed true to Burger King’s bold, playful energy while fitting the local market.
Takeaways
This role taught me how to bridge creativity and execution, turning strategy into campaigns that perform.
Working within a global brand framework, I learned how to collaborate across teams, manage complex rollouts, and ensure that every activation stayed true to Burger King’s bold, playful energy while fitting the local market.
Eileen Francesconi
"I had the pleasure of working with Sofia during her time as Brand Manager for Burger King Switzerland at Restaurant Brands International, while I was her manager, and I can confidently say she is an exceptional professional. Sofia can-do attitude and bubbly personality brought energy and collaboration to the team, strengthening team spirit and driving proactive solutions. Above all, she is a fast learner who continuously delivers outstanding results."
Marketing Manager of Burger King
Eileen Francesconi
"I had the pleasure of working with Sofia during her time as Brand Manager for Burger King Switzerland at Restaurant Brands International, while I was her manager, and I can confidently say she is an exceptional professional. Sofia can-do attitude and bubbly personality brought energy and collaboration to the team, strengthening team spirit and driving proactive solutions. Above all, she is a fast learner who continuously delivers outstanding results."
Marketing Manager of Burger King