Jade & Java - Concept Brand
A personal brand exploration blending mindful energy with modern design.
Goal:
Create a concept café and crystal shop that bridges coffee culture with spirituality. A space where energy meets intention, designed to feel grounding, creative, and alive.
Date:
Sep 2025
Client and Industry:
Personal Project
Services:
Brand Creation, Creative Direction, Visual Identity
Jade & Java - Concept Brand
Cross-channel campaign execution, brand management, and creative localization for Burger King Switzerland.
Goal
Create a concept café and crystal shop that bridges coffee culture with spirituality. A space where energy meets intention, designed to feel grounding, creative, and alive.
Date:
Sep 2025
Client:
Personal Project
Services:
Brand Creation, Creative Direction, Visual Identity
Jade & Java - Concept Brand
A personal brand exploration blending mindful energy with modern design.
Goal
Create a concept café and crystal shop that bridges coffee culture with spirituality. A space where energy meets intention, designed to feel grounding, creative, and alive.
Date:
Sep 2025
Client:
Personal Project
Services:
Brand Creation, Creative Direction, Visual Identity
Project Details
Jade & Java was born from my interest in how design can shape emotion and ritual.
The concept imagines a mindful café where coffee and crystals coexist, offering guests a moment to recharge both physically and spiritually.
Every element, from color to texture, was created to reflect balance: the calm, earthy energy of crystals meets the warmth and sensory depth of coffee culture.
The result is a sensory brand experience that feels rooted, creative, and quietly magnetic.
Project Details
Jade & Java was born from my interest in how design can shape emotion and ritual.
The concept imagines a mindful café where coffee and crystals coexist, offering guests a moment to recharge both physically and spiritually.
Every element, from color to texture, was created to reflect balance: the calm, earthy energy of crystals meets the warmth and sensory depth of coffee culture.
The result is a sensory brand experience that feels rooted, creative, and quietly magnetic.
Project Details
Jade & Java was born from my interest in how design can shape emotion and ritual.
The concept imagines a mindful café where coffee and crystals coexist, offering guests a moment to recharge both physically and spiritually.
Every element, from color to texture, was created to reflect balance: the calm, earthy energy of crystals meets the warmth and sensory depth of coffee culture.
The result is a sensory brand experience that feels rooted, creative, and quietly magnetic.
Project Details
Jade & Java was born from my interest in how design can shape emotion and ritual.
The concept imagines a mindful café where coffee and crystals coexist, offering guests a moment to recharge both physically and spiritually.
Every element, from color to texture, was created to reflect balance: the calm, earthy energy of crystals meets the warmth and sensory depth of coffee culture.
The result is a sensory brand experience that feels rooted, creative, and quietly magnetic.
Things I Did
Defined the brand concept and positioning: a hybrid café and crystal shop centered on mindfulness and intention.
Developed a cohesive visual identity (logo, palette, typography, and brand marks).
Created a brand world through moodboards, interior inspiration, and product styling.
Explored social storytelling concepts for Instagram and TikTok to express the brand’s tone and lifestyle.
Designed packaging and in-store touchpoints merging spirituality and contemporary aesthetics.
Things I Did
Defined the brand concept and positioning: a hybrid café and crystal shop centered on mindfulness and intention.
Developed a cohesive visual identity (logo, palette, typography, and brand marks).
Created a brand world through moodboards, interior inspiration, and product styling.
Explored social storytelling concepts for Instagram and TikTok to express the brand’s tone and lifestyle.
Designed packaging and in-store touchpoints merging spirituality and contemporary aesthetics.
Things I Did
Defined the brand concept and positioning: a hybrid café and crystal shop centered on mindfulness and intention.
Developed a cohesive visual identity (logo, palette, typography, and brand marks).
Created a brand world through moodboards, interior inspiration, and product styling.
Explored social storytelling concepts for Instagram and TikTok to express the brand’s tone and lifestyle.
Designed packaging and in-store touchpoints merging spirituality and contemporary aesthetics.
Takeaway
This concept was an opportunity to merge strategy with intuition, building a brand world from pure imagination.
Jade & Java reflects how thoughtful design can turn an idea into a feeling: calm, connected, and alive.
Takeaway
This concept was an opportunity to merge strategy with intuition, building a brand world from pure imagination.
Jade & Java reflects how thoughtful design can turn an idea into a feeling: calm, connected, and alive.
Social Media Strategy & Community Concept
The digital presence was designed to feel calm yet magnetic — blending mindfulness with modern storytelling.
Instagram showcases the world of Jade & Java (visual mood, rituals, and calm connection).
TikTok embodies the voice — playful, trend-aware, and human.
Content Pillars
Rituals & Intentions → Coffee rituals that merge energy and mindfulness.
Mystical Musings → Bite-sized insights on crystals, mood, and meaning.
Community & Creativity → Café moments, small interactions, and visual storytelling.
Each pillar ties back to Inspire · Educate · Entertain, creating a consistent rhythm across content.
Social Media Strategy
& Community Concept
The digital presence was designed to feel calm yet magnetic — blending mindfulness with modern storytelling.
Instagram showcases the world of Jade & Java (visual mood, rituals, and calm connection).
TikTok embodies the voice — playful, trend-aware, and human.
Content Pillars
Rituals & Intentions → Coffee rituals that merge energy and mindfulness.
Mystical Musings → Bite-sized insights on crystals, mood, and meaning.
Community & Creativity → Café moments, small interactions, and visual storytelling.
Each pillar ties back to Inspire · Educate · Entertain, creating a consistent rhythm across content.
Social Media Strategy
& Community Concept
The digital presence was designed to feel calm yet magnetic — blending mindfulness with modern storytelling.
Instagram showcases the world of Jade & Java (visual mood, rituals, and calm connection).
TikTok embodies the voice — playful, trend-aware, and human.
Content Pillars
Rituals & Intentions → Coffee rituals that merge energy and mindfulness.
Mystical Musings → Bite-sized insights on crystals, mood, and meaning.
Community & Creativity → Café moments, small interactions, and visual storytelling.
Each pillar ties back to Inspire · Educate · Entertain, creating a consistent rhythm across content.
Takeaway
This concept was an opportunity to merge strategy with intuition, building a brand world from pure imagination.
Jade & Java reflects how thoughtful design can turn an idea into a feeling: calm, connected, and alive.
Takeaway
This concept was an opportunity to merge strategy with intuition, building a brand world from pure imagination.
Jade & Java reflects how thoughtful design can turn an idea into a feeling: calm, connected, and alive.
Takeaway
This concept was an opportunity to merge strategy with intuition, building a brand world from pure imagination.
Jade & Java reflects how thoughtful design can turn an idea into a feeling: calm, connected, and alive.