Venlaca - Brand Refresh
Modernizing a heritage cheese brand to feel premium, authentic, and design-forward.
Goal:
Help Venlaca, a 60-year-old cheese brand, bridge past and present through a timeless, premium identity rooted in tradition yet relevant to today’s market.
Date:
Jan 2025
Client and Industry:
Venlaca - Dairy
Services:
Brand Strategy, Creative Direction, Visual Identity
Venlaca - Brand Refresh
Cross-channel campaign execution, brand management, and creative localization for Burger King Switzerland.
Goal
Help Venlaca, a 60-year-old cheese brand, bridge past and present through a timeless, premium identity rooted in tradition yet relevant to today’s market.
Date:
Jan 2025
Client:
Venlaca - Dairy
Services:
Brand Strategy, Creative Direction, Visual Identity
Venlaca - Brand Refresh
Modernizing a heritage cheese brand to feel premium, authentic, and design-forward.
Goal
Help Venlaca, a 60-year-old cheese brand, bridge past and present through a timeless, premium identity rooted in tradition yet relevant to today’s market.
Date:
Jan 2025
Client:
Venlaca - Dairy
Services:
Brand Strategy, Creative Direction, Visual Identity
Project Details
I refined renova.’s existing brand elements into a cohesive, elevated identity that felt grounded and true to the studio’s philosophy. Together with the founder, I developed a content direction that balanced calm strength with bold, modern visuals.
I created a social media calendar for Instagram and TikTok, along with branded templates, captions, and videos designed to highlight movement rituals, client energy, and transformation, always keeping the tone minimalist and empowering.
Beyond organic strategy, I set up and managed paid social campaigns to build awareness around the studio launch and weekly class schedule. I continue to oversee ongoing content production, refining the brand voice and visuals based on performance insights to ensure everything stays aligned with renova.’s long-term vision.
Project Details
I refined renova.’s existing brand elements into a cohesive, elevated identity that felt grounded and true to the studio’s philosophy. Together with the founder, I developed a content direction that balanced calm strength with bold, modern visuals.
I created a social media calendar for Instagram and TikTok, along with branded templates, captions, and videos designed to highlight movement rituals, client energy, and transformation, always keeping the tone minimalist and empowering.
Beyond organic strategy, I set up and managed paid social campaigns to build awareness around the studio launch and weekly class schedule. I continue to oversee ongoing content production, refining the brand voice and visuals based on performance insights to ensure everything stays aligned with renova.’s long-term vision.
Eduardo Padron
Owner of Venlaca
"Working with Sofia completely transformed how we see our brand. She understood Venlaca’s heritage and managed to modernize our identity without losing its authenticity. The new branding feels premium, timeless, and true to who we are. We’ve received amazing feedback from clients and distributors regarding the new branding."
Eduardo Padron
Owner of Venlaca
"Working with Sofia completely transformed how we see our brand. She understood Venlaca’s heritage and managed to modernize our identity without losing its authenticity. The new branding feels premium, timeless, and true to who we are. We’ve received amazing feedback from clients and distributors regarding the new branding."
Challenge
Venlaca’s original logo and packaging had remained unchanged for decades. While it held nostalgic value, it no longer represented the quality or values of the modern consumer.
The brand lacked cohesive visual guidelines or design assets beyond the logo and packaging labels. There was no defined color palette, typography system, or consistent way to communicate the brand’s story visually.
The challenge was to refresh Venlaca’s image without erasing its history, preserving the artisanal soul of a traditional cheese brand while introducing the visual clarity, warmth, and credibility expected by contemporary audiences.
Challenge
Venlaca’s original logo and packaging had remained unchanged for decades. While it held nostalgic value, it no longer represented the quality or values of the modern consumer.
The brand lacked cohesive visual guidelines or design assets beyond the logo and packaging labels. There was no defined color palette, typography system, or consistent way to communicate the brand’s story visually.
The challenge was to refresh Venlaca’s image without erasing its history, preserving the artisanal soul of a traditional cheese brand while introducing the visual clarity, warmth, and credibility expected by contemporary audiences.
Approach
I collaborated with a design agency to shape a new creative and visual direction that honored Venlaca’s heritage through a modern lens.
Core Focus Areas
Provided creative direction throughout the rebranding process, ensuring the design evolution reflected the brand’s story and values.
Simplified the design language, introducing a more intentional balance between tradition and minimalism.
Refined the color palette toward warmer, earthy tones inspired by natural materials and dairy craftsmanship.
Guided logo modernization, shifting from a dated wordmark to a hand-drawn emblem that celebrates Venlaca’s artisanal roots.
Developed new brand guidelines covering typography, illustration, and color use for consistent application across packaging, digital, and print.
Supported rollout of the refreshed identity across all touchpoints.
Approach
I collaborated with a design agency to shape a new creative and visual direction that honored Venlaca’s heritage through a modern lens.
Core Focus Areas
Provided creative direction throughout the rebranding process, ensuring the design evolution reflected the brand’s story and values.
Simplified the design language, introducing a more intentional balance between tradition and minimalism.
Refined the color palette toward warmer, earthy tones inspired by natural materials and dairy craftsmanship.
Guided logo modernization, shifting from a dated wordmark to a hand-drawn emblem that celebrates Venlaca’s artisanal roots.
Developed new brand guidelines covering typography, illustration, and color use for consistent application across packaging, digital, and print.
Supported rollout of the refreshed identity across all touchpoints.
Eduardo Padron
Owner of Venlaca
"Working with Sofia completely transformed how we see our brand. She understood Venlaca’s heritage and managed to modernize our identity without losing its authenticity. The new branding feels premium, timeless, and true to who we are. We’ve received amazing feedback from clients and distributors regarding the new branding."
Before
Outdated and generic, a logo that had gone unchanged for 60 years, representing the “traditional cheese” category but lacking distinction or emotional pull. No unified visual system beyond packaging labels.
Before
Outdated and generic, a logo that had gone unchanged for 60 years, representing the “traditional cheese” category but lacking distinction or emotional pull. No unified visual system beyond packaging labels.
Before
Outdated and generic, a logo that had gone unchanged for 60 years, representing the “traditional cheese” category but lacking distinction or emotional pull. No unified visual system beyond packaging labels.
After
A refreshed identity that honors Venlaca’s artisanal heritage through hand-crafted typography, earthy tones, and cohesive branding, giving the brand both authenticity and modern presence.
After
A refreshed identity that honors Venlaca’s artisanal heritage through hand-crafted typography, earthy tones, and cohesive branding, giving the brand both authenticity and modern presence.
After
A refreshed identity that honors Venlaca’s artisanal heritage through hand-crafted typography, earthy tones, and cohesive branding, giving the brand both authenticity and modern presence.
Results & Impact
Created a timeless, heritage-inspired identity that feels both authentic and premium.
Established Venlaca’s first-ever brand guidelines, enabling consistent creative direction moving forward.
Strengthened the brand’s visual storytelling and alignment across all packaging and communication touchpoints.
Repositioned Venlaca to appeal to younger audiences while preserving trust among its long-standing consumers.
Results & Impact
Created a timeless, heritage-inspired identity that feels both authentic and premium.
Established Venlaca’s first-ever brand guidelines, enabling consistent creative direction moving forward.
Strengthened the brand’s visual storytelling and alignment across all packaging and communication touchpoints.
Repositioned Venlaca to appeal to younger audiences while preserving trust among its long-standing consumers.
Results & Impact
Created a timeless, heritage-inspired identity that feels both authentic and premium.
Established Venlaca’s first-ever brand guidelines, enabling consistent creative direction moving forward.
Strengthened the brand’s visual storytelling and alignment across all packaging and communication touchpoints.
Repositioned Venlaca to appeal to younger audiences while preserving trust among its long-standing consumers.
Takeaway
This project was about more than updating visuals; it focused on reviving a legacy brand through design that respects its origins while setting the foundation for future growth.
By grounding creative direction in both tradition and timeless simplicity, Venlaca now stands as a brand that feels proud of its history yet ready for what’s next.
Takeaway
This project was about more than updating visuals; it focused on reviving a legacy brand through design that respects its origins while setting the foundation for future growth.
By grounding creative direction in both tradition and timeless simplicity, Venlaca now stands as a brand that feels proud of its history yet ready for what’s next.
Takeaway
This project was about more than updating visuals; it focused on reviving a legacy brand through design that respects its origins while setting the foundation for future growth.
By grounding creative direction in both tradition and timeless simplicity, Venlaca now stands as a brand that feels proud of its history yet ready for what’s next.
Eduardo Padron
"Working with Sofia completely transformed how we see our brand. She understood Venlaca’s heritage and managed to modernize our identity without losing its authenticity. The new branding feels premium, timeless, and true to who we are. We’ve received amazing feedback from clients and distributors regarding the new branding."
Owner of Venlaca
Eduardo Padron
"Working with Sofia completely transformed how we see our brand. She understood Venlaca’s heritage and managed to modernize our identity without losing its authenticity. The new branding feels premium, timeless, and true to who we are. We’ve received amazing feedback from clients and distributors regarding the new branding."
Owner of Venlaca