renova. Reformer Pilates Studio
A long-term brand partnership turning minimal resources into lasting visibility.
Goal:
renova. wanted to grow beyond pretty posts and create content that actually converted followers into clients, all on a small budget.
Date:
Jun - present
Client and Industry:
renova. Reformer Pilates - Wellness/Fitness
Services:
Brand Management, Social Media Management, Content Creation, Paid Ads
renova. Reformer Pilates Studio
A long-term brand partnership turning minimal resources into lasting visibility.
Goal
renova. wanted to grow beyond pretty posts and create content that actually converted followers into clients, all on a small budget.
Date:
Jun - present
Client:
renova. Reformer Pilates - Wellness/Fitness
Services:
Brand Management, Social Media Management, Content Creation, Paid Ads
renova. Reformer Pilates Studio
A long-term brand partnership turning minimal resources into lasting visibility.
Goal
renova. wanted to grow beyond pretty posts and create content that actually converted followers into clients, all on a small budget.
Date:
Jun - present
Client:
renova. Reformer Pilates - Wellness/Fitness
Services:
Brand Management, Social Media Management, Content Creation, Paid Ads
Challenge
Before our collaboration, renova. had a small social presence run by the owner, a minimal, aesthetic feed without strategy or storytelling. The brand looked good but didn’t communicate anything: no storytelling, no connection, and no strategy behind the visuals.
The goal was to turn this visual minimalism into something emotionally grounded, a brand that felt alive online. We needed people to feel part of the experience.
Challenge
Before our collaboration, renova. had a small social presence run by the owner, a minimal, aesthetic feed without strategy or storytelling. The brand looked good but didn’t communicate anything: no storytelling, no connection, and no strategy behind the visuals.
The goal was to turn this visual minimalism into something emotionally grounded, a brand that felt alive online. We needed people to feel part of the experience.
Challenge
Before our collaboration, renova. had a small social presence run by the owner, a minimal, aesthetic feed without strategy or storytelling. The brand looked good but didn’t communicate anything: no storytelling, no connection, and no strategy behind the visuals.
The goal was to turn this visual minimalism into something emotionally grounded, a brand that felt alive online. We needed people to feel part of the experience.
Challenge
Before our collaboration, renova. had a small social presence run by the owner, a minimal, aesthetic feed without strategy or storytelling. The brand looked good but didn’t communicate anything: no storytelling, no connection, and no strategy behind the visuals.
The goal was to turn this visual minimalism into something emotionally grounded, a brand that felt alive online. We needed people to feel part of the experience.
Solution
We started by building a brand and content foundation that reflected renova.’s philosophy: strength with mindfulness. The approach combined brand clarity, consistent storytelling, and data-driven iteration
Foundation Work
Redefined the brand’s visual and content direction, balancing calm strength with warmth and authenticity.
Developed a strategy for Instagram and TikTok focused on storytelling, emotional connection, and community.
Created branded templates, caption frameworks, and Reels formats that highlight real people and real energy.
Launched Meta Ads campaigns to drive awareness and bookings for the studio’s opening — while keeping costs low.
Ongoing Management
Manage monthly content calendars, Reels production, and community engagement.
Continuously test and adjust ad creatives and copy to improve performance.
Shifted from purely aesthetic content to community-driven storytelling, featuring clients and authentic moments that showcase the brand’s spirit.
Provide monthly insights and strategy adjustments to keep growth consistent and purposeful.
Solution
We started by building a brand and content foundation that reflected renova.’s philosophy: strength with mindfulness. The approach combined brand clarity, consistent storytelling, and data-driven iteration
Foundation Work
Redefined the brand’s visual and content direction, balancing calm strength with warmth and authenticity.
Developed a strategy for Instagram and TikTok focused on storytelling, emotional connection, and community.
Created branded templates, caption frameworks, and Reels formats that highlight real people and real energy.
Launched Meta Ads campaigns to drive awareness and bookings for the studio’s opening — while keeping costs low.
Ongoing Management
Manage monthly content calendars, Reels production, and community engagement.
Continuously test and adjust ad creatives and copy to improve performance.
Shifted from purely aesthetic content to community-driven storytelling, featuring clients and authentic moments that showcase the brand’s spirit.
Provide monthly insights and strategy adjustments to keep growth consistent and purposeful.
Anna Jörgens
Owner of renova.
"Sofia manages all marketing for my reformer studio – and I couldn’t ask for better support. She is highly structured and organized, never misses a detail, and consistently brings creative, productive ideas to the table. Sofia thinks outside the box, works efficiently and clearly, and ensures every project is executed at the highest level. On top of that, she produces stunning, visually engaging videos and images. I’m genuinely thrilled with her work and can recommend her without hesitation."
Anna Jörgens
Owner of renova.
"Sofia manages all marketing for my reformer studio – and I couldn’t ask for better support. She is highly structured and organized, never misses a detail, and consistently brings creative, productive ideas to the table. Sofia thinks outside the box, works efficiently and clearly, and ensures every project is executed at the highest level. On top of that, she produces stunning, visually engaging videos and images. I’m genuinely thrilled with her work and can recommend her without hesitation."
Challenge
Before our collaboration, renova. had a small social presence run by the owner, a minimal, aesthetic feed without strategy or storytelling. The brand looked good but didn’t communicate anything: no storytelling, no strategy behind the content and lack of connection with their target audience.
The goal was to turn this visual minimalism into something emotionally grounded, a brand that felt alive online. We needed people to feel part of the experience.
Solution
We started by building a brand and content foundation that reflected renova.’s philosophy: strength with mindfulness. The approach combined brand clarity, consistent storytelling, and data-driven iteration
Foundation Work
Redefined the brand’s visual and content direction, balancing calm strength with warmth and authenticity.
Developed a strategy for Instagram focused on storytelling, emotional connection, and community.
Created branded templates, caption frameworks, and Reels formats that highlight real people and real energy.
Launched Meta Ads campaigns to drive awareness and bookings for the studio’s opening — while keeping costs low.
Ongoing Management
Manage monthly content calendars, content shoots, Reels production, and community engagement.
Continuously test and adjust ad creatives and copy to improve performance.
Shifted from purely aesthetic content to community-driven storytelling, featuring clients and authentic moments that showcase the brand’s spirit.
Provide monthly insights and strategy adjustments to keep growth consistent and purposeful.
Solutions
We started by building a brand and content foundation that reflected renova.’s philosophy: strength with mindfulness. The approach combined brand clarity, consistent storytelling, and data-driven iteration
Foundation Work
Redefined the brand’s visual and content direction, balancing calm strength with warmth and authenticity.
Developed a strategy for Instagram and TikTok focused on storytelling, emotional connection, and community.
Created branded templates, caption frameworks, and Reels formats that highlight real people and real energy.
Launched Meta Ads campaigns to drive awareness and bookings for the studio’s opening — while keeping costs low.
Ongoing Management
Manage monthly content calendars, Reels production, and community engagement.
Continuously test and adjust ad creatives and copy to improve performance.
Shifted from purely aesthetic content to community-driven storytelling, featuring clients and authentic moments that showcase the brand’s spirit.
Provide monthly insights and strategy adjustments to keep growth consistent and purposeful.
Solutions
We started by building a brand and content foundation that reflected renova.’s philosophy: strength with mindfulness. The approach combined brand clarity, consistent storytelling, and data-driven iteration
Foundation Work
Redefined the brand’s visual and content direction, balancing calm strength with warmth and authenticity.
Developed a strategy for Instagram and TikTok focused on storytelling, emotional connection, and community.
Created branded templates, caption frameworks, and Reels formats that highlight real people and real energy.
Launched Meta Ads campaigns to drive awareness and bookings for the studio’s opening — while keeping costs low.
Ongoing Management
Manage monthly content calendars, Reels production, and community engagement.
Continuously test and adjust ad creatives and copy to improve performance.
Shifted from purely aesthetic content to community-driven storytelling, featuring clients and authentic moments that showcase the brand’s spirit.
Provide monthly insights and strategy adjustments to keep growth consistent and purposeful.
Anna Jörgens
Owner of renova.
"Sofia manages all marketing for my reformer studio – and I couldn’t ask for better support. She is highly structured and organized, never misses a detail, and consistently brings creative, productive ideas to the table. Sofia thinks outside the box, works efficiently and clearly, and ensures every project is executed at the highest level. On top of that, she produces stunning, visually engaging videos and images. I’m genuinely thrilled with her work and can recommend her without hesitation."
Results & Impact
Organic growth has been the biggest success driver.
From June to October 2025:
📈 from 450 to 1,140 followers — a +153% increase in just four months.
👀 500,000 total video views, with 80% organic reach and 50% of viewers being non-followers.
🌎 50% of reach from non-followers, proving strong discoverability
💬 2,449 interactions, with just 16.7% ad-driven
💪 80%+ class bookings in the first week of opening, and steady demand since
Even with a small ad budget, renova. achieved results that most larger studios only see with paid campaigns. Today, the brand has a growing, loyal community and a distinctive presence in St. Gallen’s fitness space.
Results & Impact
Organic growth has been the biggest success driver.
From June to October 2025:
📈 from 450 to 1,140 followers — a +153% increase in just four months.
👀 500,000 total video views, with 80% organic reach and 50% of viewers being non-followers.
🌎 50% of reach from non-followers, proving strong discoverability
💬 2,449 interactions, with just 16.7% ad-driven
💪 80%+ class bookings in the first week of opening, and steady demand since
Even with a small ad budget, renova. achieved results that most larger studios only see with paid campaigns. Today, the brand has a growing, loyal community and a distinctive presence in St. Gallen’s fitness space.
Results & Impact
Organic growth has been the biggest success driver.
From June to October 2025:
📈 from 450 to 1,140 followers — a +153% increase in just four months.
👀 500,000 total video views, with 80% organic reach and 50% of viewers being non-followers.
🌎 50% of reach from non-followers, proving strong discoverability
💬 2,449 interactions, with just 16.7% ad-driven
💪 80%+ class bookings in the first week of opening, and steady demand since
Even with a small ad budget, renova. achieved results that most larger studios only see with paid campaigns. Today, the brand has a growing, loyal community and a distinctive presence in St. Gallen’s fitness space.
Creative Direction
Visual Identity: Calm strength meets quiet warmth
Content Pillars:
Bold Movement – clarity and power in motion
Real Energy – real people, real progress
Mindful Power – educational moments rooted in balance
Brand Mood – grounded visuals that inspire focus and renewal
Tone:
Grounded & Composed · Warm · Empowering · Growth-Minded
Creative Direction
Visual Identity: Calm strength meets quiet warmth
Content Pillars:
Bold Movement – clarity and power in motion
Real Energy – real people, real progress
Mindful Power – educational moments rooted in balance
Brand Mood – grounded visuals that inspire focus and renewal
Tone:
Grounded & Composed · Warm · Empowering · Growth-Minded
Creative Direction
Visual Identity: Calm strength meets quiet warmth
Content Pillars:
Bold Movement – clarity and power in motion
Real Energy – real people, real progress
Mindful Power – educational moments rooted in balance
Brand Mood – grounded visuals that inspire focus and renewal
Tone:
Grounded & Composed · Warm · Empowering · Growth-Minded
Creative Direction
Visual Identity: Calm strength meets quiet warmth
Content Pillars:
Bold Movement – clarity and power in motion
Real Energy – real people, real progress
Mindful Power – educational moments rooted in balance
Brand Mood – grounded visuals that inspire focus and renewal
Tone:
Grounded & Composed · Warm · Empowering · Growth-Minded
Creative Direction
Visual Identity: Calm strength meets quiet warmth
Content Pillars:
Bold Movement – clarity and power in motion
Real Energy – real people, real progress
Mindful Power – educational moments rooted in balance
Brand Mood – grounded visuals that inspire focus and renewal
Tone:
Grounded & Composed · Warm · Empowering · Growth-Minded
Campaign Highlights
Traffic / Awareness Campaign:
Goal: awareness and first-time client conversions
Budget: CHF 360
Reach: 61,467 | CTR: 3.48% | CPC: CHF 0.17
Why it worked: The visuals focused on real clients and minimal text, which boosted authenticity and conversion.
“2-for-1” Offer Campaign:
Goal: boost bookings through a limited-time offer
Budget: CHF 150
Reach: 22,406 | CTR: 2.54% | CPC: CHF 0.26
Result: 150+ new client conversions
Why it worked: Appealing offer that incentives trial, with clear messaging.
Campaign Highlights
Traffic / Awareness Campaign:
Goal: awareness and first-time client conversions
Budget: CHF 360
Reach: 61,467 | CTR: 3.48% | CPC: CHF 0.17
Why it worked: The visuals focused on real clients and minimal text, which boosted authenticity and conversion.
“2-for-1” Offer Campaign:
Goal: boost bookings through a limited-time offer
Budget: CHF 150
Reach: 22,406 | CTR: 2.54% | CPC: CHF 0.26
Result: 150+ new client conversions
Why it worked: Appealing offer that incentives trial, with clear messaging.
Campaign Highlights
Traffic / Awareness Campaign:
Goal: awareness and first-time client conversions
Budget: CHF 360
Reach: 61,467 | CTR: 3.48% | CPC: CHF 0.17
Why it worked: The visuals focused on real clients and minimal text, which boosted authenticity and conversion.
“2-for-1” Offer Campaign:
Goal: boost bookings through a limited-time offer
Budget: CHF 150
Reach: 22,406 | CTR: 2.54% | CPC: CHF 0.26
Result: 150+ new client conversions
Why it worked: Appealing offer that incentives trial, with clear messaging.
Campaign Highlights
Traffic / Awareness Campaign:
Goal: awareness and first-time client conversions
Budget: CHF 360
Reach: 61,467 | CTR: 3.48% | CPC: CHF 0.17
Why it worked: The visuals focused on real clients and minimal text, which boosted authenticity and conversion.
“2-for-1” Offer Campaign:
Goal: boost bookings through a limited-time offer
Budget: CHF 150
Reach: 22,406 | CTR: 2.54% | CPC: CHF 0.26
Result: 150+ new client conversions
Why it worked: Appealing offer that incentives trial, with clear messaging.
Campaign Highlights
Traffic / Awareness Campaign:
Goal: awareness and first-time client conversions
Budget: CHF 360
Reach: 61,467 | CTR: 3.48% | CPC: CHF 0.17
Why it worked: The visuals focused on real clients and minimal text, which boosted authenticity and conversion.
“2-for-1” Offer Campaign:
Goal: boost bookings through a limited-time offer
Budget: CHF 150
Reach: 22,406 | CTR: 2.54% | CPC: CHF 0.26
Result: 150+ new client conversions
Why it worked: Appealing offer that incentives trial, with clear messaging.
Takeaway
renova. proves that a clear voice, consistent creative, and strong community storytelling can outperform large budgets. Through intentional branding and content rooted in emotion and strategy, the studio continues to grow: quietly, confidently, and with purpose.
Takeaway
renova. proves that a clear voice, consistent creative, and strong community storytelling can outperform large budgets. Through intentional branding and content rooted in emotion and strategy, the studio continues to grow: quietly, confidently, and with purpose.
Takeaway
renova. proves that a clear voice, consistent creative, and strong community storytelling can outperform large budgets. Through intentional branding and content rooted in emotion and strategy, the studio continues to grow: quietly, confidently, and with purpose.
Anna Jörgens
"Sofia manages all marketing for my reformer studio – and I couldn’t ask for better support. She is highly structured and organized, never misses a detail, and consistently brings creative, productive ideas to the table. Sofia thinks outside the box, works efficiently and clearly, and ensures every project is executed at the highest level. On top of that, she produces stunning, visually engaging videos and images. I’m genuinely thrilled with her work and can recommend her without hesitation."
Owner of renova.
Anna Jörgens
"Sofia manages all marketing for my reformer studio – and I couldn’t ask for better support. She is highly structured and organized, never misses a detail, and consistently brings creative, productive ideas to the table. Sofia thinks outside the box, works efficiently and clearly, and ensures every project is executed at the highest level. On top of that, she produces stunning, visually engaging videos and images. I’m genuinely thrilled with her work and can recommend her without hesitation."
Owner of renova.